Tag Archive for: Marketing

Ron Hebert Joins Vivex Biologics as Vice President, Marketing

Life Science Partner is pleased to announce the recruitment of Ron Hebert as Vivex Biologics’ Vice President of Marketing.

Vivex Biologics, a leading regenerative medicine company that markets tissue technology products and cellular therapies. They focus on orthopaedic applications with an emphasis on spine related therapies, and have developed a diverse portfolio of current products including cellular bone matrices, amniotic tissue, general orthopaedic treatments, and sports medicine products to meet the therapeutic demand in the areas of spine, dental, sports medicine, and wound care.

The next stage of the company’s growth is the launch of its new product, VIA Disc.

Ron Herbert

This viable allograft is delivered by a minimally invasive procedure and will be used for the treatment of Degenerative Disc Disease (DDD). As the company continues to grow in the spine and biologics space, it sought a talented Vice President, Marketing who could lead the branding campaigns and support the efforts of the geographic and product-focused sales forces.

Hebert was the Vice President, Marketing, Communications, and Growth Initiatives at MEDNAX, a physician-led healthcare organization that partners with hospitals and health systems to provide a wide range of clinical services. Coming into one of the largest physician-owned/operated national staffing companies, Hebert refocused the company strategy to the hospital-customer and provided them with proof of value. He also created programs that productized services such as women/children, anesthesia, and ENT/plastics specialists.

He also spent a majority of his marketing career at Beckman Coulter serving as Director of Global Strategic Marketing and Global Product Management and Strategy. Hebert’s notable accomplishment during his time here was being able to provide innovation within the traditional product portfolio of the hematology unit.

With the arrival of Hebert, Vivex will gain a marketing leader, an integrative thinker that focuses on the customer needs, a person with a demonstrated track record of successful product launches, and a strong communicator. By utilizing Hebert’s expertise in hospital-based marketing, Vivex Biologics hopes for continued growth of its new products and a skilled manager of its existing lines.

About Life Science Partner

Life Science Partner is a specialized executive search firm that recruits transformational leaders for healthcare and life sciences companies. Our high-touch, partner-led process ensures an exceptional level of service, while our backgrounds as physicians and industry executives enable us to efficiently deliver the brightest candidates in the medical device, biopharmaceuticals, diagnostics, and healthcare technology fields.

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Jeanne Forbis Selected to Lead Medtronic Global Public and Media Relations

Life Science Partner recruit an accomplished communicator, crisis manager and media expert

Life Science Partner announces the placement of Jeanne Forbis as vice president, public and media relations for Minneapolis-based Medtronic, Inc. Forbis will hold worldwide responsibility for public and media relations, community affairs, brand management and the Medtronic Foundation.

An award-winning communications expert with 24 years of experience, Forbis will also lead corporate communications strategy and represent the company as a spokesperson. Medtronic, a leading medical technology company, has more than $7 billion in annual revenues.

“As a former journalist, spokesperson and media relations executive, Jeanne clearly possesses the depth of experience and breadth of skills to have an impact at Medtronic,” says Life Science Partner Founder and President Thomas H. Callaway. “The placement is particularly noteworthy, however, because Jeanne was drawn not only to the opportunity, but to Medtronic’s mission.”

Over her career, Forbis has held leadership roles at major newspapers, guided relations with the financial and lay press, managed crisis response and advised on senior executive communication strategies. Prior to Medtronic, she was general manager, corporate communications at ChevronTexaco, the second largest American energy company.

As manager, corporate communications at Conoco, Forbis guided executive, financial and employee communications through major transitions such as the company’s merger with Phillips Petroleum, Conoco’s split from DuPont and initial public offering, and the acquisition of Gulf Canada.

In managing the Conoco-Phillips merger while at Conoco, Forbis leveraged her previous seven years of experience at Phillips Petroleum, where she served as a company spokesperson in media relations and as financial communications coordinator.

Between 1979 and 1990, Forbis held editorial titles at Tulsa World and The St. Louis Sun.

Forbis holds a bachelor’s degree in mass communications from Oklahoma State University.

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